Wednesday, April 18, 2012

Update on Pit Bull Project

This is just a visual I am using, the question was what word or phrase do you think of when you hear pit bull? The base size is 18, and that was for if the word was said once, then they increase by 6 points for each additional time that word was given. So the largest words were said most often in response. I asked 31 people ranging from male and female and college aged to 79.
I wanted historical context to Pit Bulls, so I did a small time line. The categories
that span over decades or centuries are represented by curved bands, not straight lines. I chose the pale blue tone for the background, because psychologically, blue is a calming, comforting color, and I wanted people to be drawn to the information regarding a controversial breed. I didn't want a color that was too bright or harsh, that would seem demanding. I want people to come to the poster naturally. Which is why I also chose candid photos for the poster, nothing too sappy and upsetting to coerce people. I want a comfortable, personal poster. I chose Futura light, over handwriting, because I wanted a light and airy feel, but something crisp and clean. To me, it is "friendly".

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