I wanted historical context to Pit Bulls, so I did a small time line. The categories
that span over decades or centuries are represented by curved bands, not straight lines. I chose the pale blue tone for the background, because psychologically, blue is a calming, comforting color, and I wanted people to be drawn to the information regarding a controversial breed. I didn't want a color that was too bright or harsh, that would seem demanding. I want people to come to the poster naturally. Which is why I also chose candid photos for the poster, nothing too sappy and upsetting to coerce people. I want a comfortable, personal poster. I chose Futura light, over handwriting, because I wanted a light and airy feel, but something crisp and clean. To me, it is "friendly".




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